Data Decisions

Tim and Simon will be at the 2013 APAC Business Intelligence & Information Management Summit in Sydney on 25th and 26th February. Drop by the IBM demo booth to have a chat and see demos on IBM Big Data solution and Smarter Analytics. The Big Data demo uses a live Hadoop cluster located in the Silicon Valley Development Lab in California. It centers around a fictional credit card company and shows how Big Data can be used to approve credit card transaction in near real time, reduce fraud and target promotions by analysing customer spending patterns. Furthermore, the analytics and fraud detection are all performed by BigSheets – a spreadsheet like interface to BigData that allows business users and data scientists to do data discovery and analysis. In addition to this we’ll look at how Text Analytics plays a crucial role in our Big Data platform, and is opening up new areas for analytics to drill into and discover new insights. Whether that is the usual social media based analytics, which were very strategically used by the Obama administration during his re-election campaign, or for predicting the winners at the Oscars. These applications of the technology are only a glimpse as to the possibilities, and provide an initial platform from which to spring board and to tackle some of the tougher and potentially more challenging analytical questions.